Although there are exceptions, the content sharing of users is getting smaller and smaller, and this has big consequences for brands. Today, 400 hours of video is uploaded to YouTube and 567,000 photos are shared each day at Snapchat. As the number of social media applications increased, it was easy to create and distribute content. Moreover, overall interaction is constantly declining on social networking platforms. In a study by Moz, he found that 50 percent of Facebook's publications received two or less reviews and comments. Surprisingly according to BuzzSumo, in two years the number of shares fell below 50%.
Meanwhile, for the first time since 2015, Google has taken back the leadership lead of the primary referral traffic for publishers' websites, and the search engine once again became popular. He saw some things that did not go well on Facebook, and in January 2018 he changed the News Feed algorithm. Publishers of social content such as Upworthy, ViralNova, Elite Daily and Distractify have also fallen shortly.Social media traffic, which was more than 90 million in January 2017, fell to 48 million in January 2018. In general, publishers of social content have fallen by 11.3 percent after a time when the sector has become a judge. People are getting serious and want better quality content. According to BuzzSumo, seven of the ten most widely shared Harvard Business Review articles in the last five years were published in 2017. The New York Times average share increased fourfold between January 2015 and September 2017. People now want to read quality content and articles, so social media must urgently go to great changes.